5 Rising Latino Tech Businesses in the U.S.

The Hispanic tech community is growing to new heights and reshaping the frontiers of the U.S. innovation landscape with multiple rising startups. These companies are redefining finance, management, sales, supply chains, auto-tech, and even areas of healthcare such as mental well-being.

As digital services from business tools, software, and other digital utilities become vital, so does the permanence of a seamless internet connection for a business in a Hispanic community.

This is because for the community, connection matters, and staying connected throughout the world with other Spanish speakers and a global audience is a competitive edge. For reasons like this, brands in the U.S. offer Spanish-supported services for Hispanic people and businesses to encourage inclusivity and connectivity.

One example of such a business in the U.S. is Cox, which offers 24/7 support services in Spanish through Cox servicio al cliente, allowing the Spanish customers to get access to internet, TV, and phone services in their preferred language.

Moreover, Spanish-based companies must also learn to include people of other languages so they may find ease when connecting to the brand. Now, let’s move on to know about 5 such Hispanic tech businesses on the rise in the U.S., and once you do, support them, especially if you’re a Hispanic too.

5 Rising Hispanic Tech Businesses in the USA

1. Brex

Brex is a finance company founded eight years ago by two Brazilians, Pedro Franceschi and Henrique Dubugras. Brex came into being to solve the problem of getting a corporate credit card for startup founders.

What makes Brex unique is that it gives credit that is based on the company’s cash balance, not on revenue. Brex issues a card through Emigrant Bank, which is known for custom mortgage solutions, and it does not require any personal guarantee for the card.

It is a one-stop for business founders that helps them with cash and expense management, bill payment, corporate card, etc. Brex is serving over 150 public companies like Anthropic, ServiceTitan, and Wiz. Above all, it is a hybrid company that has approximately 1200 employees since 2024. Its office is located in New York, Seattle, São Paulo, and more.

Brex is helping companies understand the complexities of financial management. The company has a unicorn status valued at $2.6 billion. Brex’s most significant achievement was obtaining a Payment Institution (PI) license in the European Union, which enabled it to operate across all 30 EU member states.

It is expected to rise more by expanding its business in Europe by 2026, with diversified revenue including cards, payments, and SaaS software.

2. Pinnacle Group

Pinnacle Group is an IT company founded in 1996 and is present in the USA and Canada. This is one of the largest Latina-owned IT service providers in the USA that offers IT solutions and helps companies in hiring employees and contractors. Basically, it helps in maintaining large-scale operations.

From consulting to managing workforce to payroll to providing infrastructure support (hardware and software), Pinnacle Group can do it all. With a workforce of over 5000 employees and high-tech IT solutions that include ensuring ROI, designing tech systems, and optimizing performance, it has made an impact on tech companies nationwide.

In short, this company helps in achieving business goals with technology systems. Pinnacle Group is preferred by companies because of its diversity, innovation, long-term results, and dependability, which helps them reduce risk and optimize workflow.

3. Outreach

Outreach was founded by Manuel Medina from Ecuador, who moved to the USA for college. In 2014, it started as a recruitment software, but the sales target wasn’t achieved, which almost led the company to shut down.

Later, Medina, with the aid of an internally-used tool, upgraded to a sales execution and engagement platform that made Outreach a billion-dollar company, reaching $4.4 billion. Outreach is used by over 6000 customers, including companies like Zoom, Okta, DoorDash, etc.

Outreach helps businesses boost productivity, increase revenue, manage deals, improve forecasting, and automate communication through data-driven sales outreach. In short, it helps in increasing sales more effectively.

Outreach also has a unicorn status that has reached $4.4 billion. Currently, it has more than 1000 employees and provides parents employed with a $100 per week child support (that is a bonus point). With scheduled strategic meetings, key decision-making, new tech, and trends identification for clients, Outreach is a rising tech business in the USA.

4. Mecanizou

Mecanizou is a Brazilian startup based in São Paulo. The basic concept of this business is to connect retailers and resellers, repair shops, auto parts suppliers to mechanics, and so on. It came into being to solve the problem of finding exact automotive parts of a car model.

Mecanizou is an online platform that is backed by data intelligence to match the parts of a vehicle. This helps thousands of repair shops by reducing wastage of the parts and by supporting the mechanics of small workshops financially with flexible payments and credits.

It has also revolutionized the auto parts marketplace (B2B) by digitalizing the supply chain that connects suppliers, retailers, mechanics, and customers digitally. Mecanizou rose during the time of COVID-19 (2020) and became the fastest-growing auto-tech startup in Latin America. With 70% monthly growth and strong investor banking, Mecanizou’s tech can fix anything related to auto-tech.

5. BetterUp

BetterUp is a tech business recognized by Inc. 500, Fortune’s Great Places to Work, and many other business platforms. This company was founded by Eduardo Medina in 2013 as a transformational place for individuals and businesses.

BetterUp combines AI and machine learning with behavioral science to improve mental health and work performance. It is the first major company to offer virtual coaching for mental well-being. From 1:1 session to group coaching and detailed insights and interventions on your well-being, BetterUp provides it all.

This company has its headquarters in Austin, Texas, with 600 employees and works with more than 700 organizations that include huge companies like Google, NASA, Airbnb, Warner Media, and more. It is valued at $710 million, contributing to a major Hispanic tech business platform.

The highlight of this company is that it is available in 70+ countries and supports 64 languages. From therapists to coaches to licensed professionals, all of them are available on BetterUp.

As Hispanic-founded tech companies continue breaking barriers, they’re reshaping industries and expanding the future of innovation in the U.S. Supporting these rising businesses not only fuels diversity in tech but also strengthens the community’s impact nationwide.